15 years in tourism and hospitality marketing, and still working in the industry every day.
Originally from the UK, I began my marketing career in 2011 after completing a BA (Hons) in Business Management in Tourism. My first marketing management role was with a wedding venue, hotel and spa, giving me an early understanding of the tourism and hospitality industry.
In 2012, I moved to Australia, initially working in Sydney as a Digital Marketing Manager for an international events business before settling in the Yarra Valley later that year. It's been home ever since.
Over the years, I've worked with a wide range of businesses across tourism, hospitality, events and regional attractions, developing brands, delivering marketing strategies, managing campaigns and supporting business growth.
Today, I'm the Brand, Marketing & Business Development Manager at Balgownie Estate Yarra Valley, alongside running my own marketing consultancy.
This combination of experience gives me a valuable perspective. I'm not just advising businesses on marketing - I'm actively working in the industry, managing projects, developing strategies and navigating the same challenges my clients face.
I understand that not every business has the budget for an experienced marketing manager or a dedicated marketing team. Often, it's a business owner or a junior team member managing marketing alongside other responsibilities.
That's where I can help.
My approach is practical, collaborative and focused on what will make a difference to your business. Whether it's developing a marketing strategy, reviewing your current activity, mentoring your team or providing guidance on a major project, I work with you to identify opportunities and put achievable plans in place.
I personally lead the projects I take on and, where additional expertise is needed, can collaborate with trusted specialists to bring the right skills together.
Throughout my career, I've had the opportunity to work with some fantastic tourism, hospitality and visitor experience brands, including:
These experiences have given me an understanding of the different challenges tourism businesses face, from attracting new visitors and building brand awareness to increasing bookings, developing campaigns and creating stronger connections with customers.
One area I'm particularly passionate about is helping tourism and hospitality businesses develop their own marketing capabilities.
Rather than businesses always needing to outsource their marketing, I believe there's real value in giving existing team members the knowledge, confidence and tools to do more themselves.
Through mentoring, training and ongoing strategic support, I help businesses build stronger marketing foundations and more capable teams.
Based in the Yarra Valley, I work with tourism and hospitality businesses across regional Victoria and beyond.
If you're looking for experienced marketing guidance, support developing your team or a fresh perspective on your business, I'd love to hear from you.