Tourism & Hospitality brand and marketing consultant

Practical marketing strategy, training and support from someone who works in the industry every day.

Helping tourism and hospitality businesses strengthen their brands, improve their marketing and develop the skills within their teams.

Based in the Yarra Valley, Victoria, I work with accommodation providers, tourism operators and hospitality businesses looking for experienced marketing guidance without necessarily employing a full-time senior marketing manager.

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More Than Just Marketing Advice

Real industry experience. Practical marketing expertise.

Good marketing isn't just about posting on social media or running advertising campaigns. It's about understanding your business, knowing your customers and making the right decisions about where to invest your time and money.

I've worked in tourism and hospitality marketing since 2011, and I'm still actively working in a senior brand and marketing management role today.

Alongside this, I've spent years supporting businesses through my own marketing consultancy, giving me experience from both sides -

leading marketing within a business and providing external advice and support.

I understand the challenges of smaller teams, limited budgets and competing priorities. My approach is practical, collaborative and focused on helping businesses make the most of the resources they have.

When a project calls for additional expertise, I can also collaborate with trusted specialists, bringing together the right skills while remaining your main point of contact.

How I Can Help

Every business has different marketing needs. Some need a clear strategy, others need help developing their team, and some simply need an experienced person to turn to for advice.

I offer practical, flexible marketing support tailored to where your business is now and where you want to take it.

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Marketing Support That Works For Your Business

Brand & Marketing Strategy

Marketing Mentoring & Team Development

From reviewing your current marketing to developing a new brand direction or marketing plan, I help businesses identify opportunities, set priorities and create strategies they can realistically implement.

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Marketing Mentoring & Team Development

Already have someone looking after your marketing? I can work alongside them to develop their knowledge, build confidence and put practical processes in place to help them manage marketing more effectively.

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Ongoing Marketing Support

Marketing Mentoring & Team Development

Ongoing Marketing Support

Access senior marketing expertise without employing a full-time marketing manager. From campaign planning and strategic advice to project support and mentoring, I provide flexible assistance when you need it.

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Supporting Your Team to Do More

Build marketing capability within your business.

Not every tourism business has the budget or need for a senior marketing manager. Often, there's already someone within the team who has the enthusiasm and potential but needs more experience, guidance or structure.

I offer tailored marketing mentoring and development programmes to help those employees build their skills, understand the bigger picture and manage marketing activities more confidently.

Together, we can develop marketing plans, campaign calendars, templates and processes that make day-to-day marketing easier.

And when the initial programme finishes, ongoing mentoring and advisory support means your team can continue accessing experienced guidance when they need it.

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Experience Across Tourism & Hospitality

Industry knowledge that comes from doing the work.

From accommodation and hospitality to regional tourism experiences, I've worked with businesses that understand how important it is to attract the right customers, create memorable experiences and encourage repeat visits.

My experience spans brand development, marketing strategy, digital campaigns, guest communications, partnerships and business development.

I bring that experience to every project, whether I'm helping a business review its marketing, develop its team or plan its next stage of growth.

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Let's Talk About Your Business

Whether you need a fresh perspective, support developing your marketing team or experienced guidance on your next project, I'd love to hear what you're working on.

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