ONGOING MARKETING SUPPORT

Having a clear marketing plan is one thing. Finding the time and resources to deliver it is another.

I can help manage your marketing activity, establish priorities, coordinate campaigns and ensure your marketing remains aligned with your business goals.

This can include working directly with owners and management teams, overseeing marketing calendars, reviewing performance and helping keep projects on track.

From email marketing and social media to digital advertising and website content, I can assist with planning, managing and coordinating the channels that help your business reach its customers.

Support can include:

• Social media strategy and content planning
• Email marketing and customer communications
• Website content and updates
• Digital advertising strategy and coordination
• Seasonal campaign planning and delivery
• Content development and copywriting
• Marketing reporting and performance reviews

The level of involvement depends on your existing resources and the support you need.

Consistency is important when building a recognisable brand.

I can help ensure your marketing materials, messaging and customer communications reflect your brand and connect with your target audience.

This might involve developing content, refining your brand messaging, managing creative projects or working with designers, photographers and other specialists.

Sometimes businesses need additional marketing support for a particular period or project.

Whether you're launching a new website, introducing a new experience, preparing for a major campaign or working through a brand refresh, I can help coordinate the marketing requirements and keep everything moving.

I also work with trusted specialists where additional expertise is needed, allowing you to access a broader range of services without having to manage multiple suppliers yourself.

I understand that no two tourism businesses operate in the same way.

Some require a few hours of marketing guidance each month, while others need more regular involvement to manage campaigns, coordinate activity and support their internal team.

Depending on your requirements, ongoing support can be structured as:

Monthly Marketing Support

An agreed level of support each month to provide continuity, marketing direction and assistance with ongoing activity.

Fractional Marketing Management

Access to experienced, senior-level marketing expertise on a part-time basis, without employing a full-time marketing manager.

Project-Based Marketing Support

Dedicated support for specific campaigns, product launches, brand projects or periods of increased marketing activity.